Operational Intelligence Brief
Reconciliation Strategy
June 12 Deadline
Urgent

greathealthalliance.org

The Great American Health Alliance

We are the coalition dedicated to enacting the President’s Great Healthcare Plan. By uniting the pillars of Affordability, Transparency, and Direct Funding, we are ending the era of “Sick Care” and building a new Wellness Economy that empowers every American family to invest in their health.

The Great American Health Plan
Time to Move
The Situation

Six in ten Americans have at least one chronic condition. More than ninety cents of every healthcare dollar treat conditions that could have been prevented or reversed upstream.
The American healthcare system is not designed to handle this crisis.
The Great American Health Plan is permanent legislation to enshrine health freedom, citizen-owned, and value-based care. With only 50 Senate votes needed, Reconciliation 3.0 is the path to victory.
President Trump and Secretary Kennedy are at the helm. This is a generational opportunity.
It may not come again soon.

Official Decision Window: May 29 to June 12, 2026.
Inside: The Burlison Bill, The Congressional Reconciliation Path, The Meeting at HHS, and The Implementation Plan.

Mission: align stakeholders, fund the messaging, lock the reconciliation path, and move immediately on implementation.
6 in 10
Americans
have at least one chronic condition
90%+
of Healthcare spending
treats conditions that could be prevented or reversed upstream
June 12
The Decision Point
the last date to commit to the reconciliation path

The President is in support. June 12 is the decision.
We need your help.

Google Docs

HHS Meeting Brief

Fully sourced, printable briefing document with complete personnel backgrounds and plan strategy

Google Docs

Great American Health Alliance

Strategy Memo - Embargoed to June 1, 2026


Prepared May 29, 2026 · Updated to integrate Strategy Memo
MAHA Priority Brief
Root Cause Analysis
Urgent
System Failure
Why It's Needed
The Great American Health Plan creates a whole new category of tax free health financing.
President Trump and Secretary Kennedy brought the mandate for change. Congressman Burlison brought the bill.
What Is It?
Four pillars:
HSAs for All, Price Transparency, TrumpRx, and MAHA eligibility:
This brief explains exactly what must happen before June 12 to implement the Great American Health Plan.
The MAHA movement's foundational insight is that the system has been shaped by corporate capture across food, pharmaceutical, and healthcare industries — and that the result is a model built to manage disease after it appears, not prevent it before it begins.
The Scale of the Crisis
  • $4.1 trillion annual cost of chronic disease
  • Highest healthcare spend among wealthy nations, worst outcomes
  • Children sicker than their parents at the same age
  • Life expectancy declining after decades of improvement
Corporate Capture in Practice
  • 60%+ of caloric supply is ultra-processed
  • Agricultural chemicals banned in Europe still in use
  • NIH funds patents over nutrition research
  • Reimbursement rewards late-stage over prevention
  • CPT-code universe built in the 1960s — never revised
Prevention is a cash market for the affluent. The majority are funneled into expensive late-stage intervention regardless of whether it is working.
Integrative medicine has been locked out for four decades. Naturopaths, acupuncturists, functional medicine doctors, osteopaths, health coaches, and nutritionists have been excluded from the billing architecture that determines what care can be delivered at scale.
The evidence is substantial — access is not. The barrier is not whether these therapies work; it is whether the system will recognize, code, and reimburse them. It doesn't.
That's why we need the Burlison Bill. It creates a tax-free competitor for the captured insurance system.
What the Burlison Bill Covers
  • Supplements (DSHEA) · Medical foods
  • Dieticians, nutritionists, health coaches
  • Air/water filtration, metabolic monitoring
  • Autism & vaccine-injury therapeutics
  • Full integrative practitioner spectrum
Why Integrative Medicine Is Locked Out
  • Insurers don't cover what they haven't coded
  • AMA won't code what organized medicine hasn't credentialed
  • 40 years of practitioners working outside billing architecture
  • Evidence is substantial — access is not
The Legislative Bridge
  • Universal, unchained HSA for every American
  • Eligible for full integrative/preventive spectrum
  • First mechanism to fund MAHA agenda at scale
  • "Nutrition is the foundation of health. We treat food as a valid medical expense."
The Great American Healthcare Plan has
The President and the Secretary's support.

Here's how we get it passed.
MAHA Priority Brief
Executive Branch Policy Memorandum
Urgent
Budget Window
The Timeline, the Polling, and the Meeting That Decides Whether MAHA Becomes Law
Five independent forces are converging in one HHS meeting — and the outcome will determine whether the MAHA agenda is codified permanently or left vulnerable to reversal.

Urgency: The Reconciliation Clock Is Running
Phase 1 closes June 12. The GAHA memo is explicit: "Provisions not included here are nearly impossible to add later." This meeting is about locking the language into the budget resolution before the window closes.

Proceedings and Determinative Factors
1
The Timeline Is Eleven Days From Closure
Phase 1 of the reconciliation calendar closes June 12. The GAHA memo's precise warning: "Provisions not included here are nearly impossible to add later." The meeting is about ensuring the right language is in the budget resolution before that date.
2
The Polling Has Been Settled — and Suppressed
The Daily Caller (May 26) published a suppressed October Fabrizio poll: 90% of registered voters concerned about pharmaceutical industry influence — the highest score of any issue tested. 73% were concerned about childhood vaccine mandates. The poll was never released. Fabrizio's client list includes Pfizer.
3
The MAHA Voter Math Has Reached Critical Threshold
Trump won 2024 by 2.3 million votes. He won Wisconsin by fewer than 30,000. The Kennedy voter pool — 4.5 to 9 million motivated, single-issue voters — dwarfs that margin by a factor of two to four. One in three MAHA supporters now disapproves of the administration's health handling.
4
The HSA Infrastructure Already Exists — TrumpRx Needs Codification
OBBBA (July 4, 2025) already extended HSA eligibility to bronze/catastrophic ACA plans. In May 2026, TrumpRx expanded to 600+ generic medications. The GAHA memo's warning: if not codified into law, the next administration can reverse it and drug prices return.
5
Klomp Is in the Oval Office With the Chief of Staff
A May 11, 2026 AFP photo shows HHS Senior Counselor Chris Klomp in conversation with White House Chief of Staff Susie Wiles at a Maternal Healthcare Event in the Oval Office. His endorsement is political validation, not just administrative approval. We need Chris Klomp onboard.
Executive Branch Briefing
Time-Sensitive
The Reconciliation Phase Calendar
Official sequencing for the budget resolution, markup, and floor consideration window.

Time-sensitive. The GAHA Strategy Memo is the most specific timeline available — and it is more compressed than any prior analysis suggested. This is the operational ground truth. Know this cold.
Three statutory decision points define the reconciliation window and determine whether HSA provisions are carried forward into legislative text.

District Work Period likely cancelled. Members are expected to be in Washington and captive to the Hill, which means the lobbying window is fully open during the make-or-break markup phase.
Formal Timeline

Source: GAHA Strategy Memo, June 1, 2026, under the Speaker Johnson / CMS Administrator Dr. Oz timetable
Key Public Support Metrics
73%
Support Universal HSAs
Across every demographic in the McLaughlin national survey of 1,600 likely voters
82%
Republican Support
For HSA expansion — the strongest partisan number in the dataset
67%
Overall Voter Support
More likely to vote for a congressional candidate who supports HSAs
90%
Pharma Concern
Registered voters concerned about pharmaceutical industry influence — highest score of any issue tested
Executive Branch Policy Brief
Official Review
June 12 Deadline
The Operational Team: Institutional Roles, Decision Authority, and Review Process

URGENT: This briefing identifies the formal decision structure relevant to the question of what survives reconciliation. The June 12 budget-resolution deadline is the first hard gate in the process.
This meeting requires decisions from four institutional roles. Each has a specific gate-keeping function before June 12.

Institutional Roles
CHRIS KLOMP — Chief Counselor, HHS; Director of Medicare; Deputy Administrator, CMS
  • The Operational Apex. BYU Economics, Stanford MBA. Former CEO of Collective Medical. Promoted February 13, 2026 to HHS Chief Counselor. Personally negotiated the Pfizer TrumpRx deal. Photographed with Susie Wiles in the Oval Office, May 11, 2026.
  • Decision Authority: CMS cost modeling on Medicare/Medicaid eligibility expansion and confirmation that TrumpRx codification is an administration priority.
  • Engagement: Lead with TrumpRx permanence and cost reduction. Frame tariff-funding as one-time capital injection. Present MAHA eligibility as consumer-choice expansion.
KENNETH CALLAHAN — Senior Counselor for Policy, Immediate Office of the Secretary
  • The Policy Gatekeeper. MHA Cornell. Managed $175B Provider Relief Fund. Launched LymeX — $25M public-private Lyme disease research partnership. Appeared with Kennedy and Oz at National Lyme Disease Roundtable, December 2025.
  • Decision Authority: HHS willingness to endorse the bill as an administration priority before June 12 budget resolution deadline.
  • Engagement: The Lyme connection is your anchor. Pitch MAHA eligibility as institutionalization of what Kennedy has already been doing on Lyme.
GARY ANDRES — Assistant Secretary for Legislation, HHS
  • The Reconciliation Mechanic. PhD Public Policy. George H.W. Bush White House Legislative Affairs. Republican Staff Director, House Budget Committee under Jodey Arrington — he wrote the reconciliation instructions for OBBBA.
  • Decision Authority: Assessment of Byrd Rule exposure and identification of minimum viable reconciliation language for Phase 1 instructions.
  • Engagement: Direct, precise, procedural. Ask: does HSA expansion survive Byrd Rule? Can tariff-to-HSA funding mechanism score as direct revenue provision?
BRADEN MURPHY — Deputy Assistant Secretary for Legislation, HHS
  • The Budget/Reconciliation Insider. Georgetown McCourt MA. Professional Staff Member, House Budget Committee health portfolio under Chairman Arrington (2023–2025). Named by Axios Pro among healthcare staffers to watch.
  • Decision Authority: House Budget Committee pathway — can Arrington's committee include healthcare affordability directives in FY27 resolution?
  • Engagement: Ask about House vote counting and mechanics of getting health provisions into June 12 budget resolution. Ask what scoring conventions apply to qualified-expense definitional changes.
EXECUTIVE BRANCH BRIEFING
CONGRESSIONAL COUNSEL
What the Meeting Actually Decides

Deadline pressure: HHS willingness to endorse the bill must be established before the June 12 budget resolution deadline.
The operational team Callahan assembled answers two questions all reconciliation-track legislation must clear: Can it score well? and Can it be passed? The outcome this meeting needs to produce is specific and time-bound.

Decision Items for the Meeting
Klomp
CMS cost modeling initiated on Medicare/Medicaid eligibility expansion — and confirmation that TrumpRx codification is an administration legislative priority.
Callahan
HHS willingness to endorse the bill as an administration priority before the June 12 budget resolution deadline.
Andres
Assessment of Byrd Rule exposure and identification of minimum viable reconciliation language for Phase 1 instructions.
Murphy
House Budget Committee pathway — can Arrington's committee include healthcare affordability directives in the FY27 resolution?
Stursberg
Energy & Commerce subcommittee markup alignment — are your provisions on the June 15+ markup calendar?
Brooks
CMS implementation feasibility and IRS/Treasury coordination status on HSA policy.
What OBBBA Already Did — Know This Cold
  • Bronze and catastrophic ACA plans as HSA-compatible HDHPs
  • DPC arrangements up to $150/month as HSA-qualified
  • Permanent telehealth safe harbor
  • HSA limits: $4,400 individual / $8,750 family (2026)
  • $4,500 / $9,000 (2027, just announced)
What H.R. 8324 Adds Beyond OBBBA
  • Strips HDHP requirement entirely — universal eligibility
  • Opens HSA to Medicare and Medicaid enrollees
  • Substantially raises contribution limits
  • Expands qualified expenses to full integrative/wellness list
  • Price transparency enforcement mechanisms
  • TrumpRx statutory codification

The delta between OBBBA and H.R. 8324 is where the policy fight lives. Andres and Murphy know the OBBBA provisions cold. Don't claim credit for what's already enacted.
Executive Branch Policy Brief
Confidential Draft
Implementation Strategy
The Tiered Eligibility Framework
Arrive with this analysis already done. It signals you understand the procedural reality and are prepared to negotiate strategically rather than defend every provision equally.

URGENCY: Tier 3 items generate the "saunas not premiums" press coverage and face the most Byrd Rule exposure. Be prepared to negotiate on these while holding Tiers 1 and 2.
The OTC drug expansion in the CARES Act 2020 is your scoring precedent for Tier 2 supplement coverage.

Government Briefing Structure
Policy Track
(Callahan, Brooks, Klomp)
Implementation feasibility, cost modeling, TrumpRx codification. The CMS implementation path for HSA expansion is partially mapped from OBBBA. The tariff-to-HSA funding mechanism needs a specific legal theory — Treasury/IRS guidance pathway likely more viable than a new appropriation.

Come with implementation sketch, not just vision.
Legislative Track
(Andres, Murphy, Stursberg)
Byrd Rule analysis and Phase 1 timeline. Which provisions have direct budgetary effect? What is the minimum viable version for the June 12 budget resolution instructions? What do the E&C subcommittee chair and Ways & Means need to see to include these provisions in their June 15+ markup?

Have the tiered eligibility analysis ready before you walk in.
URGENT
June Markup Window
The Expert Network & Coalition Assets

The GAHA Strategy Memo names an expert bench fully mobilized for rapid deployment to reporters and congressional staff during the June markup window. Knowing who these people are changes how you present the coalition's credibility inside the HHS meeting.
Andrew Bremberg — Former Director, White House Domestic Policy Council
Strong validator, especially for Pillar Two (Price Transparency). Director of Trump DPC January 2017–February 2019 — one of the architects of the first-term health policy framework. Led Trump's HHS transition team. In April 2026 actively commenting on healthcare price transparency as an ongoing priority. His credibility on Pillar Two is the highest of anyone outside government.
John Desser — VP and Head of Government Affairs, HealthEquity
The HSA industry's primary government relations voice. HealthEquity is one of the two GAHA coalition members named in STAT News reporting. His expertise is HSA scalability, portable account mechanics, and administrative implementation. Deploy if Andres or Murphy needs to test whether the universal eligibility expansion is administratively workable at scale.
John McLaughlin — CEO/Partner, McLaughlin & Associates
The pollster behind the 1,600-voter GAHA national survey. Trump's campaign pollster/advisor since 2011. His firm's credibility allows the McLaughlin/GAHA polling data to be presented as coming from the President's own long-term polling operation. When distributing data to congressional offices, his specific Trump relationship is the frame that makes it land differently than advocacy polling.
Daniel Perrin — Founder, HSA Coalition
The foremost authority on expanding personal health accounts. Has worked on HSA policy since the accounts were created in 2003. Can speak to the legislative history, the scoring conventions, the IRS guidance process, and the specific Byrd Rule exposure for each category of expansion. His institutional knowledge maps directly onto the questions Andres will ask.
Hannah Anderson — Senior Director of Healthy America Policy, AFPI
A "leading voice on policies included in President Trump's Great Healthcare Plan" Hannah she served as Deputy Chief of Staff for Policy at HHS from January through July 2025, with expertise in drug pricing, private insurance policy, and price transparency. Before HHS, she was Director of the Center for a Healthy America at AFPI and served as health policy adviser to Republicans on the Senate HELP Committee.
Operational Priority
Deploy validators where they create immediate leverage. Bremberg and McLaughlin strengthen message discipline; Desser and Perrin reinforce administrative feasibility and legislative durability.
EXECUTIVE BRIEF
May 26 News Cycle
Urgent
The News Cycle & Strategic Environment

The Daily Caller story of May 26 is the live context. The suppressed Fabrizio poll is now public. The documented pattern — October survey showing 90% pharma concern never reaches White House; December survey by the same Pfizer-connected pollster does reach White House; December commissioner undisclosed — is active news. This creates documented political cover for course-correction that did not exist before last Monday.

The Daily Caller

EXCLUSIVE: Trump's Pollster Found Voters Were Highly Concerned About Vaccines. The Poll Never Saw Daylight

An unreleased poll appears to undermine the White House's stated rationale for pivoting away from policies that inflame pharmaceutical companies.

Likely Criticism & Responses:
To Coverage Loss Attacks
Your bill does not extend the ACA coverage cuts. It adds to what's available, not removes it. H.R. 8324 does not require a high-deductible plan. It does not replace coverage.
To Dark-Money Framing
Name it first, then note that 73% of likely voters support universal HSAs without knowing who funded the poll. The coalition is not an industry lobby — it is the electorate.
To "HSAs Help the Wealthy"
The tariff-seeding provision puts money in accounts before the enrollee contributes a dollar. 76% of voters already support "federal government deposits directly to individuals, bypassing insurers." The public already chose the right answer.
Audience-Calibrated Messaging
With Klomp
Implementation, cost modeling, TrumpRx permanence. Lead with the operational case. The political argument is there if needed — he has read the Daily Caller story. Frame codification as protection of work he has already done.
With Callahan
The full political case reinforces the policy case. He is close to Kennedy personally via LymeX. The central argument — that the leading Democratic attack is "failed to stand up to Big Pharma" and the answer is legislation, not messaging — belongs here.
With Andres and Murphy
The vote math. 67% of likely voters more likely to vote for a congressional candidate who supports HSAs. 82% of Republicans. 60% of Democrats. Every competitive House district is winnable on this issue.
Lead with affordability, not policy architecture. Open with: "Three-quarters of your constituents are intensely worried about what they pay for healthcare. This is the bill that gives them relief." Then pivot to the policy.
Executive Branch Policy Brief
Urgent
The Extent of Reform

The Make America Healthy Again movement is the first serious political attempt to address the full scope of this failure comprehensively rather than piecemeal. Executive action has shifted the agenda. It cannot make the change permanent. Legislation can.
The movement exists because Americans have been failed by a system designed to serve institutions rather than patients. The bill exists because executive action alone cannot fix what took fifty years to build. The HSA is the bridge — not from one political team to another, but from the America that is sick to the America that finally has the resources to be well.
June 12
Budget resolution deadline. HSA provisions must be scoped into Ways & Means instructions. This window is already open.
July 4, 2025
OBBBA enacted. The foundation is already law. H.R. 8324 builds on it — it does not start from scratch.
600+ Generics
TrumpRx expansion announced May 2026. Vulnerable to reversal without codification. Klomp negotiated it. He owns the permanence argument.
No Demographic Below 66%
McLaughlin survey: universal HSA support across every demographic. This coalition does not need to be built. It already exists.

June 12 is the critical procedural deadline. HSA provisions must be scoped into Ways & Means instructions while the budget resolution window is open. July 4, 2025 is the institutional anchor point: OBBBA is already law, and H.R. 8324 extends that foundation. TrumpRx expansion remains vulnerable without codification.
MAHA Priority Brief
Root Cause Analysis
Urgent
System Failure
An American Tragedy
The Full Case: From Forty-Year Lockout to Legislative Moment
AN AMERICAN TRAGEDY IN PLAIN NUMBERS
Six in ten American adults have at least one chronic condition. Four in ten have two or more. Heart disease, diabetes, obesity, cancer, autoimmune disorders, dementia, and depression have become so prevalent that the medical establishment has largely normalized them — treating them as inevitable features of aging rather than as what the evidence increasingly shows them to be: the predictable consequences of a food system, a farming system, an environmental policy framework, and a healthcare financing architecture that have all, in different ways, failed the same people at the same time.
The direct annual economic cost of chronic disease in the United States now exceeds $4.1 trillion. More than ninety cents of every healthcare dollar is spent on treating conditions that in many cases could have been prevented or reversed upstream. The United States spends more on healthcare than any other wealthy nation and produces worse population health outcomes across nearly every major chronic disease category. Children are sicker than their parents were at the same age. Life expectancy, after decades of gradual improvement, has been declining.

Urgent signal: More than ninety cents of every healthcare dollar is spent downstream, while preventable conditions continue to rise.
THE CORPORATE CAPTURE PROBLEM
The MAHA movement's foundational insight is that this is not an accident. The chronic disease epidemic has been shaped — and its solutions blocked — by a set of mutually reinforcing industry interests that have dominated American food, farming, pharmaceutical, and healthcare policy for decades.
The food industry optimized for shelf life, palatability, and profit margins rather than nutritional value. Ultra-processed foods now represent more than sixty percent of the American caloric supply. They are engineered to override satiety signals, drive overconsumption, and produce the metabolic dysfunction that fills the offices of every endocrinologist and cardiologist in the country.
The pharmaceutical industry captured the research agenda. NIH funding flows toward patentable interventions rather than lifestyle and nutritional medicine. Medical education devotes an average of fewer than twenty hours to nutrition across four years of training. Insurance reimbursement structures reward procedures over prevention, volume over outcomes, and late-stage treatment over the upstream work that would have made it unnecessary.
Prevention has been treated as optional. The financing system rewards intervention after disease appears, not the upstream work that could stop it.
The public understands this with unusual clarity. Ninety percent of Americans are concerned about pharmaceutical industry influence on public policy — the highest score of any issue tested in recent national polling. Eighty-six percent support combating corporate capture in medicine.
THE FORTY-YEAR LOCKOUT OF INTEGRATIVE MEDICINE
Of all the dimensions of this failure, the lockout of integrative and preventive medicine is among the most specific, most documented, and most long-standing. The practitioners who work in this space — naturopaths, acupuncturists, osteopaths, functional medicine doctors, health coaches, nutritionists, environmental medicine specialists — have been fighting for professional and financial recognition for four decades.
The fight is not primarily about clinical evidence, though the evidence base for many integrative approaches is substantial and growing. It is about billing architecture. The CPT-code universe that governs insurance reimbursement was designed in the 1960s and 1970s around fee-for-service hospital and physician care. It has never been fundamentally revised, because the institutions that benefit from it — insurers, hospital systems, pharmaceutical manufacturers, and organized medicine — have consistently had more lobbying power than the practitioners and patients who would benefit from revision.

Procedural barrier: Insurers do not cover what they have not coded, and the coding system has not been meaningfully modernized to reflect preventive and integrative care.
The result is perverse. A patient who sees a functional medicine physician to address the metabolic root causes of their Type 2 diabetes may achieve better outcomes than one who sees a conventional endocrinologist and receives a prescription for Metformin. But the functional medicine visit is likely not covered by insurance. The Metformin is. The incentive structure of the entire healthcare financing system points toward the drug and away from the dietary and lifestyle intervention. This is not a scientific judgment. It is a billing-architecture artifact — and it has been producing the same distorted outcomes for fifty years.
For patients, the consequence is a two-tier system in which prevention and integrative care is available on a cash basis to those who can afford it, while the majority are funneled into the conventional system regardless of its suitability for their condition.
Critical Fact
Prevention and integrative care remain structurally undercovered, even when the clinical case is strong.
Institutional Cause
The reimbursement system was built for fee-for-service medicine and has not been fundamentally revised.
Legislative Need
Any serious reform must align billing, coverage, and access with prevention rather than late-stage treatment.
That's why we need the Great American Healthcare Plan
Let's go.

greathealthalliance.org

Great American Health Alliance

We are the coalition dedicated to enacting the President’s Great Healthcare Plan. By uniting the pillars of Affordability, Transparency, and Direct Funding, we are ending the era of “Sick Care” and building a new Wellness Economy that empowers every American family to invest in their health.